Expo.02: sWISH* - the exhibition by IBM Switzerland and Swiss Re

The joint Expo.02 project staged by IBM Switzerland and Swiss Re at the Biel Arteplage drew over a million visitors. Over 200,000 visitor wishes were recorded in the pavilion or on the sWISH* website.

Beta was a part of the overall project management and was responsible for the project management in the areas of deadlines, costs and contracts. All objectives and parameters of the sponsors and the Expo.02 organization were fully met with the realization and operation of the sWISH* exhibition.

sWISH* (Swiss Wish) encompassed the large thematic variety of wishing and associated rituals. This fairytale-like aspect of wishing was complemented by a contemporary landscape of Swiss wishes, or wishscape. It was put together on a six-week Swiss tour by the sWISH* Mobile. The wishes of people in Switzerland were recorded in video clips. At the exhibition itself, the visitors could enter their own dreams, ideas and wishes at interactive "wish terminals". Through this a fascinating wishscape was created encompassing all societal, professional and age groups of our country.

The collected wishes can still be viewed on the Internet for two years after the closing of Expo.02. And the entire exhibition can now also be explored virtually.

Beta Projekt Management AG, Seefeldstrasse 7, 8008 Z├╝rich
+41 44 258 80 08, mail@beta.ch, www.beta.ch